It looks like Ellen DeGeneres’s toxic workplace scandal damaged her social repute beyond repair.
Months after the storm passed, the comedian was unable to retain her past standing and revenue as the show struggles to continue.
According to a report by the New York Times, the talk show host lost over a million viewers for its 18th season following the entire debacle with the work place scandal.
The report citing research firm Nielsen states that the once-revered show after premiering its new season in September averaged 1.5 million viewers, which is down from 2.6 million.
Apart from her scandal, DeGeneres’s COVID-19 diagnosis in December too led to the show’s ratings taking a hit as The Ellen Show’s had to then go for an unplanned hiatus.
The loss of viewers also led to a loss of revenue as the show brought $27million less from advertisers this year as compared to 2019-2020’s $131 million.
Dean of Chapman University’s Dodge College of film and media arts, Stephen Galloway, told NYT: “Her brand is not just being fairly nice — it is ‘Be Kind.’ She’s chosen two words to stamp herself. You cannot have hypocrisy better defined than when you’ve chosen those two words to define yourself and everyone is seeing the opposite is true inside your show.”
Last year, many of the show’s former employees came forward and alleged the comedian of abusive behavior, claiming they experience “racism, fear and intimidation” on the set, leading to an internal investigation taking place.
After the entire fiasco, DeGeneres issued an apology with the start of the show’s new season and tried to make amends.